ADOLAS Consulting GmbH advises medium-sized manufacturing companies in the following areas:
Strategy development and implementation
Organizational development
Process structuring and optimization
Innovation strategies including patent strategies
Project management
Risk management
Cooperation, acquisition, or divestment
Prof. Dr. Hermann Simon describes in his bestseller “Hidden Champions”, now in its 3rd edition, the success strategies of mostly medium-sized world market leaders. What they all have in common is that they hold and successfully defend a high relative market share in a precisely defined niche, as they stand out from competitors by focusing on their core competencies.
For many medium-sized companies in the process industry, however, this is not the reality today. Especially companies that have existed for several decades have developed their skills and portfolio very opportunistically. What made sense and promised success was often implemented very successfully at short notice. If companies were acquired, there was often no real consolidation of the processes and the portfolio. This strategy leads to a “broad” positioning in terms of technology and portfolio, each with very small market shares, which contradicts the “narrow and thus deep” positioning of the hidden champions.
The strategy of the opportunistic approach is usually based on a good cost basis through lean structures or geographical customer proximity. Unfortunately, these approaches have come under increasing pressure in recent years, e.g. in the course of globalization, many providers from low-wage countries take exactly the same business approach and in many cases penetrate domestic markets through global networking and logistics. Rising raw material, wage, and energy costs also reduce the possibility of reacting to this competition. Frequently, however, customers also migrate to low-wage countries, which means that the advantage of geographical proximity is lost and local competitors gain importance.
Many companies are now facing upheaval and have to change and reorient themselves. We support you by accompanying you from analysis to planning to implementation. In addition to the general realignment, our focus as a consulting company is in particular on the innovation of the product portfolio with technically high-quality products superior to the competition, which are ideally patent-protected. In all these steps, we accompany you with our knowledge gained in 25 years of practice, which is reflected in processes, templates, and, above all, consistent project management.
In the analysis phase, not only the technological capabilities of the customer are taken into account, but in particular the competitive environment and the forecast of future trends. The analysis of these complex conditions is structured and visualized by templates. The focus areas derived from this are focused on a few implementation-relevant points.
Analysis of own positioning and capabilities according to PETICA
Competitive analysis according to PETICA
Market segment analysis by trend
Patent analysis of the competition
In the planning phase, detailed resource planning takes place, which takes into account the following components in particular.
Investment needs in R&D, availability of resources, and know-how
Transfer to production
Market
Patent strategy
Decision matrices according to financial criteria
In the implementation phase, we accompany with
Implementation in the line organization
Stringent project management incl. project controlling
Corrective action where necessary
Due to our good network in the chemical industry, we are also able to look for suitable cooperation partners if necessary or to provide further support for acquisitions or divestments.
